| Service | Implementation, Tracking & Optimization | Testing | Pricing |
|---|---|---|---|
Paid Searcho Googleo Yahoo o MSN |
Proprietary SEM Management Software, Long-Tail Keyword Harvesting, Creative Development, ROAS & CPA Based Bid Optimization, Domain Exclusion & IP Blocking | Ads by CTR & Conversion, A/B/n Landing Page Routing, Dayparting, Keywords by Match Type | $65 per hour and/or percentage of media * |
Local Paid Searcho Googleo Yahoo o MSN |
Same as above, plus: Region selection, Geo-Modified Keyword Selection, IP Targeting by Region | Same As Above Plus Geographic A/B/n | Same as above |
2nd Tier Paid Searcho Asko LookSmart o Business.com o Others |
Proprietary SEM Management Software, Long-Tail Keyword Harvesting, Creative Development, ROAS & CPA Based Bid Optimization, Domain Exclusion & IP Blocking | Ads by CTR & Conversion, A/B/n Landing Page Routing, Dayparting, Keywords by Match Type | Same as above |
Paid Inclusiono Yahoo |
Secure placements, Implement Feeds, Optimize Feeds, CPA & ROAS reporting | Page Title A/B/n | Same as above |
Contextual Searcho Googleo Others by Request o Social Networking o Blog / Pay Per Post |
Site Targeted Campaign Generation, Site Specific Keyword Harvesting, ROAS & CPA Based Bid Optimization, Domain Exclusion & IP Blocking | Ads by CTR & Conversion, Site A/B/n Landing Page Routing, Dayparting | Same as above |
Site-Targeted Displayo Google |
Creative Development, Site Selection, Multiple Credit Attribution, ROAS & CPA Based Bid Optimization, Domain Exclusion, Site-Specific Bidding | Ads by CTR & Conversion, A/B/n Landing Page Routing, Dayparting, Topic & Keyword A/B/n | Same as above |
Affiliate Managemento Commission Junctiono Google Network o Share A Sale |
Network Implementation, Affiliate Recruitment & Negotiation, Coupon & Promotion Distribution, Multiple Credit Attribution, Affiliate Policing | Promotion by Affiliate, Site Specific Audience, Affiliate Subsidization, Alternative Affiliate | 1% of Tracked Revenue plus $1000 per Month |
Comparison Shopping Engineso GoogleBaseo Shopzilla/Bizrate o Shopping.com o Others |
Automate Feed Submission, Proprietary Feed Management Software, ROAS & CPA Based Bid Optimization, Product Level Analysis, Alternative Ad Negotiation | Products by ROI/ROAS, Category Mapping A/B/n, Title Keywords | 1% of Tracked Revenue plus $500 per Month |
* Percentage Pricing Based on Tiered Media Spend; $500 / Monthly Minimum Fee |
|---|
0 – 10K US$ Monthly Media Budget – the Fee will be 10% of the Monthly Spend. |
10 – 25K US$ Monthly Media Budget – the Fee will be 8% of the Monthly Spend. |
25 – 50K US$ Monthly Media Budget – the Fee will be 6% of the Monthly Spend. |
50 – 100K US$ Monthly Media Budget – the Fee will be 5% of the Monthly Spend. |
100K US$ Monthly Media Budget and up – the Fee will be 4% of the Monthly Spend. |